Viral Marketing Campaign Starts at ComicCon?

As I'm sure you know, the San Diego ComicCon is happening as I type this post. Yesterday was merely the preview day, but already the foundation has been laid for some viral marketing to take place. Just look at these ID badges that were given out, courtesy of Movie Viral:

Do you notice the company name, "Oscorp?" That is the name of the company run by Norman Osborn - the man who eventually becomes Green Goblin in Spiderman. Now, neither Norman nor his son Harry are in "The Amazing Spiderman," but if this is in fact viral marketing for that film, this could show that they certainly do exist in the same world. Which would be great. Stay tuned as I am sure things are going to get very crazy, very soon.